Year: 2020 | Month: December | Volume 13 | Issue 4
Impact of Covid – 19 on Food Purchasing, Eating Behaviors and Perceptions of Food Safety in Consumers of Telangana and Andhra Pradesh of India
DOI:10.30954/0974-1712.04.2020.3
Abstract:
Covid-19 brought a paradigm shift on food consumption, purchase, and eating behavior of consumers significantly as concerns over safety, health, and financial worries increased. As the world was fighting the spread of the Covid-19 pandemic, an online survey is conducted to understand its impact on food purchasing, eating behaviors, and perceptions of food safety among the middle class and upper-middle population in the states of Telangana and Andhra Pradesh of India during April and May 2020. Many of the respondents were from Telangana (46.52%) and Andhra Pradesh (38.58%), respectively while few were from other states and countries. 60.7% of respondents who participated in the survey were from the urban areas, while 20.1% were from rural areas and 17% from semi-urban areas. A significant change is observed in consumers’ purchase behavior during the Covid-19 pandemic. People preferred to shop less frequently, and 62% of respondents managed with existing goods. 69% of people maintained social distancing and wearing masks while purchasing foods. 74.3% went to stores less often for groceries purchase. The amount of packaged food consumption increased by 28%. Consumers became more cautious about health and altered their eating habits. 60% of respondents have agreed that their food habits have changed, and 52% of respondents reportedly consumed healthier foods compared to pre-covid days. 90% of survey populations finished home-cooked meals. 96% of respondents were aware of the Covid-19 threat and were taking precautionary measures. 86% of respondents sanitized the food produce bought from outside. There was panic among 53% of respondents about the safety of food available. 34% of respondents did not want to go back to their old eating habits until they get vaccinated against covid-19.
Highlights
- Purchasing and eating habits have changed. People were shopping less in-person and consuming more home-cooked healthy meals while managing with existing stocks.
- Consumer behavior changed rapidly throughout, for the crisis. Food consumption, and eating habits, have been significantly impacted due to concerns about hygiene, personal safety, food purchases, and consumption.
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